TeacherTube: Student Book Trailer of RUBY LEE & ME

Savannah Thompson in Mrs. Rodgers's class made a book trailer for RUBY LEE & ME. It's available for viewing on TeacherTube:

Thanks, Savannah! You made my day.

Are Book Trailers Worth the Expense?

When I announced my intention to have a book trailer made, my critique group had a mini-debate. Another author declared, "Most people think they aren't worth the money." The truth is no one really knows what marketing tools pay off, but I decided to gamble on a book trailer. I'm very glad I did.  Here's how the process worked:



I found a trailer I loved. When I watched the video for Joyce Hostetter's BLUE, the music and images hooked me. I knew the person who designed that trailer could deliver the mood I was going for. It turns out the trailer was designed by Joyce's daughter, Wendy. I knew her prices were reasonable by consulting with several authors about what they had paid. I didn't look any further.

To get started, I sent Wendy a PDF file of my book. She read it and asked some questions. A couple of months later, Wendy sent me three different versions to see what I liked/disliked about them. At first we were going to start with the book's opening paragraph, but one scene Wendy recorded completely changed my mind. It begins, "Jessie, what do you think heaven's like?" I asked Wendy if we could lose the opening monologue and build the trailer around that scene. She agreed.

The music was the last piece of the trailer to be finalized. We tried a couple of different selections, but then Wendy's dad suggested dulcimer music. That was a brilliant idea! Wendy scrapped the previous versions and found the perfect music. It has a haunting quality that blends with Jessie's answers about heaven. You can watch the trailer for THE BALLAD OF JESSIE PEARL here:



Wendy uploaded the video to YouTube, TeacherTube, and Vimeo. I have since linked it to my GoodReads author's page and my website.

Another way I've used the video is as a teaser. I've sent lots of emails announcing my book to various friends and acquaintances. I almost always lead with the trailer. It summarizes the book in a visual way and leaves a more lasting impression than an ordinary email.

I would be interested in hearing your thoughts and experiences with book trailers. Do you have a favorite? Do you think they're a worthwhile marketing tool? Why or why not?

How To Promote Your Children's Book by Katie Davis

As a soon to be debut author, I am passionately interested in how to promote my forthcoming book. Fortunately for me, Katie Davis has already been down this path and recorded lots of tips in an easy to read style.

I highlighted text on my Kindle, but also took copious notes. Here is just a sampling of some of Katie's wisdom:

1. Buy the domain for your book title, then forward it to your main website. That way anyone who googles your book title, will be sent to your site.
2. Katie recommends working with a website designer separate from your website programmer. I'm intrigued by this notion, but need to research it further.
3. The book is chocked full of helpful links. One I found especially good is Darcy Pattison's "Tips for Skype Author Visits: Be Prepared."
4. Katie advises posting your book trailer on both YouTube and TeacherTube. I had never even heard of TeacherTube before, but Katie says she got more hits to her book trailer from TeacherTube than YouTube.
5. When being interviewed, know in advance the top three points you want to make and make them early.

I've read other books on marketing, but this is by far the best of the bunch. I'm collecting promotion tips so I hope you'll share yours in the comments section.